Social Media & Brand Presence
I led the launch and management of multiple social media accounts, developing platforms that aligned with our brand identity. From growing new audiences to reinforcing brand consistency across channels, each initiative was rooted in purpose and designed for lasting connection.
Meta.
Oversaw the full visual and voice rebrand across all social channels, aligning content, tone, and aesthetics to reflect a refreshed brand identity and connect more meaningfully with our audience.
Revamped Instagram and Facebook Branding
50K–500k+ monthly impressions and higher engagement across posts and stories.
LinkedIn.
Launched Content Calendar
Developed and executed content campaigns (“25 Days of Westside,” “Why Westside,” and Discipline-Specific initiatives) focused on recruitment, culture, and brand storytelling.
2,000+ organic followers and increased applicant engagement.
Tik Tok.
Created short-form video content to establish brand presence on a new platform and connect with our audience through family-friendly messaging.
Launched TikTok Strategy
200k+ impressions and 500+ organic followers in early growth.