Social Media & Brand Presence

I led the launch and management of multiple social media accounts, developing platforms that aligned with our brand identity. From growing new audiences to reinforcing brand consistency across channels, each initiative was rooted in purpose and designed for lasting connection.

Social media growth statistics infographic showing LinkedIn with over 2,000 organic followers gained, TikTok with over 200,000 organic impressions, and Meta with between 50,000 to 150,000 monthly impressions.

LinkedIn.

Launched Content Calendar

Developed and executed content campaigns (“25 Days of Westside,” “Why Westside,” and Discipline-Specific initiatives) focused on recruitment, culture, and brand storytelling.

+2,000 organic followers and increased applicant engagement.

Three social media video thumbnails. The first shows a taped obstacle course on the ground with instructions for DIY tape obstacle course. The second features a young girl with a pink ice cream, captioned about a Disney planning guide for children with disabilities. The third shows a child writing or drawing on a textured wall with black paint, with a list of materials and steps beside.

Tik Tok.

Created short-form video content to establish brand presence on a new platform and connect with our audience through family-friendly messaging.

Launched TikTok Strategy

200K+ impressions and +500 organic followers in early growth.

Meta.

Oversaw the full visual and voice rebrand across all social channels, aligning content, tone, and aesthetics to reflect a refreshed brand identity and connect more meaningfully with our audience.

Revamped Instagram and Facebook Branding

+50K–150K monthly impressions and higher engagement across posts and stories.