Redesigned and managed the company's monthly newsletter through Mailchimp, introducing a cleaner visual layout and a more strategic content structure. To improve engagement, I organized communications into two experiences: a primary newsletter for essential updates and announcements, and a supplemental Google Sites hub featuring employee recognition, promotions, themed content, and community-focused resources. This approach increased engagement and contributed to a 90% open rate.
Newsletter
Challenge
Important leadership, operational, and company updates were getting lost in a text-heavy newsletter, making it difficult for employees and families to quickly find key information.
Solution
Redesigned the company newsletter in Mailchimp with a cleaner, branded layout and created a supplemental Google Sites hub for employee engagement content.
BEFOREAFTER
Internal Redesign
Employee Hub
GOOGLE SITEAn extension of the internal newsletter, this Google Sites hub was designed to centralize employee recognition, engagement initiatives, and company culture content.
Process
Designed custom Canva graphics and section headers
Reorganized newsletter content for improved readability
Created and maintained a Google Sites employee hub
Developed recurring engagement features and recognition content
Employee Hub Features
Promotions
Birthday Celebrations
Pet of the Month
Monthly Riddle for Prizes
Photo of the Month
Employee Recognition
Results
Achieved a 90% newsletter open rate
Improved visibility of leadership and operational communications
Increased employee engagement through interactive content
Portfolio recreations based on the original newsletter and employee hub.
